Summary

Alpine Wellbeing

Soothing herbs, fresh spring water and excellent air quality – this is just a small sample of Nature’s bounty in South Tyrol. And furthermore, there is a long-standing tradition of using these natural resources for health-giving purposes. When analysing international trends, it becomes clear that this tradition is gaining in importance, for our modern society prizes health and well-being above all else. At the same time, people yearn more and more for regionally sourced authentic products.

South Tyrol companies working in the Health and Tourism sector and who are now cooperating in the Cluster “Alpine Wellbeing” have been making sustainable and profitable use of these trends. New products are being developed from natural local resources, while traditional Alpine practices which had largely been forgotten are being rediscovered and brought to market.